Start With Why by Simon Sinek

This Book was published In 2009 by Simon Sinek. Then he started a great movement to help individuals to become more inspired at work, and also motivate their customers and colleagues as well. Since then, millions of people have been inspired by the power of his ideas, including more than 28 million who’ve watched his Show( TED Talk ) based on this book ‘START WITH WHY’ and it later becomes the 3rd most popular TED video of all time.

this Book shows that leaders who’ve had the greatest impact in the world all think, act, and communicate in the same way and this is totally different of what everyone else does. Author named this powerful idea “The Golden Circle,” and it gives a basic structure upon which organizations can be reinforced, movements can be led, and people can be motivated and inspired. And it all STARTS Why WHY.

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